Creating the artwork for a company’s illustration style guide is a huge request. Being responsible for how each and every character in that range should look, proportionally, colour wise, characteristically…from the line thickness to how deep a drop shadow should be – the task is always a challenge.

However when done correctly it is extremely rewarding as our artist Cam (http://www.bigredillustrationagency.com/cam/) knows only too well. Seeing his fabulous 3D styled artwork for the entire range of JCB characters is still a joy to see. Having other artists recreate this from the original illustration style guide for the product range they work for is indeed praise in itself – to have been the initial creator of the style everyone has to follow and then seeing the original artwork appearing on anything from bedroom furniture to a high street store’s latest range of children’s clothes.

Still seen as some of the best 3D artwork for this type of childrens range, some of the JCB collection of characters are shown below.

http://www.jcbexplore.com/content/myfirstJCB/

Not limited to this type of finish alone, The Big Red Illustration Agency has a wide range of illustrators and styles all ready and more than capable of taking on your next commission. For more information on creating illustrations for your illustration style guide or for just a one off character design, please contact us today at enquiries@bigredillustrationagency.com or call 0808 1200 996